STRATEGIC MARKETING CONSULTING:
Elevate Your Brand with Proven Results and
Expertise in Technical Product Strategy
Eugina Jordan specializes in crafting marketing strategies tailored to the company’s objectives, whether it’s amplifying awareness or driving growth via demand generation. With a keen grasp of market dynamics and trends and a knack for strategic differentiation, her strength lies in creating strategy, compelling messaging, positioning, and content that resonates and propels companies forward through planning and detailed execution.
She has pioneered a new market category and holds 12 patents on 5G, Open RAN, and AI. Additionally, her contributions to industry publications on Open RAN, 5G, and AI have solidified her position as a thought leader. She was recognized with three GLOMO awards, opened up new markets, and her initiatives have fueled 80% of pipeline generation.
Throughout her career, she has consistently delivered exceptional results by crafting outbound marketing strategies and content (white papers, videos with over 100K views, eBooks with over 500K downloads, articles with over 5 million views, and OpEds to define a new market category), executing impactful product launches and demos (i.e., Starent, Parallel Wireless), and driving impactful digital and social campaigns. Eugina Jordan is LinkedIn’s Top Voice for AI, Marketing, and Product Marketing. Her LinkedIn weekly newsletter, “Gen AI for Business,” gained 5K subscribers on the day it launched. In addition, she provides B2B influencing on her social media, articles, and newsletter, leveraging her expertise from content creation to amplification to deliver impactful results.
Eugina serves telecom, tech, fintech, Gen AI and health IT industries as a marketing consultant.
Strategic Marketing Expertise
Known for her exceptional skill in crafting outbound marketing strategies, Eugina leverages her deep product expertise to guide companies toward IPOs and market dominance by seamlessly connecting product roadmaps, sales strategies, and ecosystem-building.
Multifaceted Marketing
Eugina’s multifaceted skills extend across product, corporate, and demand marketing, including product launches, content marketing, digital and social campaigns, and event marketing. As a seasoned writer, she has authored over 100 articles on 5G, market trends, Generative AI and more.
Career Highlights
Eugina’s career highlights include revolutionizing TIP’s market presence, redefining Parallel Wireless as the #1 Open RAN solutions provider globally, and spearheading Cisco’s global rebrand in 2012. Her commitment to empowering high-performing teams and nurturing brand narratives that resonate has consistently resulted in success.
Marketing Services Offered
Brand Development & Positioning
Craft a unique identity that resonates with your target audience and sets you apart from the competition. Eugina will develop a marketing and promotion plan for your brand to shine across content, PR, social, digital, and events.
Go-to-Market Strategy
Eugina will design comprehensive strategies to launch your products and capture market share. She will align with a product roadmap and work closely with your team to execute a plan that results in accelerated market entry, revenue growth, and increased market share.
Her experience, highlighted by creating a market-leading position for Parallel Wireless as the #1 Open RAN solutions provider globally, reflects Eugina’s ability to shape innovative markets, create technical content for your audiences, and capture a substantial share of emerging opportunities.
Product, Solutions and Content Marketing
Drive product adoption and sales through strategic marketing of your solutions. Eugina will create value-driven messaging, develop technical and business content, and tailor campaigns that boost product sales and customer engagement.
My expertise in product marketing and content marketing is underscored by my track record of crafting award-winning eBooks, demos, and videos that have been downloaded thousands of times. I bring data-driven strategies to the table, honed through my role as a marketing executive with 12 patents in 5G and AI.
Product Launches
Successfully introduce new products to the market with impactful launch strategies. Eugina’s well-planned product launch campaigns generate excitement, capture market attention, and drive sales from day one.
With a proven track record in product launches, exemplified by Eugina’s successful execution of Cisco’s 2012 global rebrand and her strategic positioning of Starent for a $2.9 billion acquisition through a comprehensive rebrand and partnership strategy, Eugina has the expertise to drive product launches that captivate markets, elevate brand recognition, and accelerate revenue growth.
Digital & Social Marketing
Leverage the power of digital and social channels to engage and convert your audience.
As a LinkedIn Top Voice for Digital and Product Marketing, and Artificial Intelligence (AI) and a recognized LinkedIn influencer, Eugina offers an exceptional range of social media services. She has the expertise to build your brand, create engaging content, and maximize your online presence. Her services encompass social media strategy, content creation, and community management, helping your business thrive digitally.
Press, Media, & Analyst Relations
Cultivate positive media and analyst relations to build credibility and trust.
Eugina’s portfolio includes articles for major publications, shaping industry narratives, and positioning brands as thought leaders. Her expertise is crafting compelling award submissions, with a history of securing industry accolades and recognition for my clients and organizations.
Field & Event Marketing
Create memorable experiences and engage your audience at field events and industry conferences. Eugina’s event marketing strategies increase brand exposure and lead generation to drive engagement with your target audience. In addition, she can help you design demos for your events, and submit and prepare your company’s executives for speaking opportunities.
Her expertise extends to managing social media campaigns, ensuring your event receives the online attention it deserves, and engaging with your audience effectively.
How it Works
1. Assessment and Brand Development
Begin your journey by engaging in a comprehensive assessment of your brand. Our expert team, led by marketing visionary Eugina Jordan, will work closely with you to understand your goals and target audience. Through strategic analysis, we’ll craft a unique brand identity that resonates with your audience and sets you apart. This includes defining your brand’s essence, creating compelling narratives, and formulating a marketing promotion plan spanning PR, social, digital, and events.
2. Strategic Marketing Implementation
Once your brand identity is solidified, it’s time for strategic implementation. Our team, guided by Eugina’s multifaceted expertise, will design and execute go-to-market strategies tailored to launch your products successfully. This includes aligning with a product roadmap, collaborating closely with your team, and executing plans for accelerated market entry, revenue growth, and increased market share. We specialize in driving product adoption through tailored product, solutions, and content marketing, leveraging data-driven strategies honed through Eugina’s role as Chief Marketing Officer at Telecom Infra Project (TIP).
3. Digital Engagement and Event Experiences
Elevate your brand’s digital presence and engage your audience effectively. Our digital and social marketing services, led by Eugina’s status as a LinkedIn Top Voice for Digital and Product Marketing, offer a range of expertise, including social media strategy, content creation, and community management. Simultaneously, our team ensures your brand stands out at field events and industry conferences through comprehensive event management services. From logistics and venue coordination to communication strategies and social media campaigns, we create memorable experiences that increase brand exposure, generate leads, and drive engagement with your target audience.
Ready to transform your brand and drive tangible success? Contact us to discuss how our tailored services, guided by Eugina Jordan’s visionary leadership, can align with your unique marketing needs. Your journey to brand excellence begins here.
What to Expect
1. Strategic Brand Transformation
Immerse your brand in a transformative experience guided by Eugina Jordan’s strategic marketing expertise. Define a unique identity and craft compelling narratives to resonate with your audience, fostering increased brand loyalty, recognition, and a tailored marketing promotion plan spanning collateral, webinars, PR, social, digital, and events.
2. Accelerated Market Impact
Witness the implementation of dynamic go-to-market strategies designed to launch your products with precision. Aligned with product roadmaps and executed collaboratively, expect not just accelerated market entry but substantial revenue growth and increased market share. Eugina’s multifaceted marketing mastery ensures successful product, solutions, and content marketing driven by proven data-driven strategies.
3. Digital Excellence and Unforgettable Events: Experience an upsurge in your brand’s digital presence through expert-led digital and social marketing services. Eugina’s LinkedIn Top Voice status ensures impactful social media strategy, content creation, and community management. Simultaneously, our comprehensive event management services guarantee unforgettable experiences at virtual and field events and conferences, resulting in increased brand exposure, lead generation, and audience engagement.